Hello,
I’m Frank.
As a Product Design Lead with over 6 years of leadership experience and a decade of product design expertise, I specialize in creating and optimizing products from conception to launch. My skills include UX research, player coaching, storytelling, and driving business results while enhancing user experiences.
10+
Years in
Product Design
6+
Years in
Leadership
3
Zero to One
launches
15+
Designers
mentored
Mobile & Web
Experienced in designing for iOS/Android and Web
UX & UI
Skilled in both
UX and UI design
UX and UI design
UXR
Skilled in UX Research
10+
Years of Fintech & Money Movement experience
6+
Years of eCommerce and Online Travel experience
4+
Years of Digital Marketing
experience
experience
Zero to One - Varo Believe Credit-Builder Card
Varo’s first credit card that helped customers start or build their credit.
+40 pts
average increase in credit score
1 mo
to achieved a credit score
$50k
increase in monthly revenue
Redesign of Personal Loans Application
Redesign of the application to reduce the time and effort required by the customer to reach an offer.
1 min
Reduced time to offer down to 1 minute
6%
decrease in drop-off rates
10X
growth
of loan portfolio
Designing Artisan Insight Logo
Created a professionally designed logo for Artisan Insight at an affordable cost while guiding the founders through the design process.
Simplifying payments
Created a centralized payment experience for QuickPay & Bill Pay for the mobile platforms.
~1%
increase QuickPay enrollments
~4%
Bill Pay enrollments
~3%
Bill Pay recipients added
Mentoring & Designing with Data
Initiated projects that illustrated the value to designers and product management of leveraging data to inform the design process.
2
quantitative
& qualitative studies
4
designers
mentored
30+
insights discovered
Streamlining the hotel search experience
Merging Hot Rate and retails rate hotel into on experience to improve search and comparison on hotels.
7.5%
increase in
GPPQ
5.8%
increase in purchase rate
70%
in retail share